Updated: 25th September 2025
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Luxury living begins with the details. A beautifully crafted towel is more than just a bathroom essential, it’s a way to bring hotel-style indulgence into everyday life.
At Hampton and Astley, we believe that the best towels combine timeless design, lasting softness, and uncompromising quality. Our Egyptian cotton towels have become a favourite with luxury homeware experts, for their exceptional softness, absorbency and craftsmanship.
They've been recognised as the best towels in the UK by leading lifestyle titles including:
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The Independent - Best Bath Towels for Hotel-Style Luxury 2025
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The Telegraph - Best Luxury Bath Towels 2025
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GQ - Best Bath Towels 2025
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House & Garden - Best Bath Towel Set 2025
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Woman & Home - Best Bath Towel Set 2025
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T3 - Best Luxurious Bath Towels 2025
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GLAMOUR - Best Towel Set 2025
Hampton and Astley towels deliver ultimate softness from the very first use. Uniquely designed to become even fluffier and softer with the first three washes, they bring an exceptional level of comfort to your bathroom experience. Featuring beautifully double-stitched embroidered borders, they are crafted to look as luxurious as they feel.
What Makes the Best Towels in the UK
Choosing the best towel isn’t only about appearance, it’s also about performance, fabric quality, and how it feels against the skin.
A towel’s density, measured in GSM (grams per square metre), defines its thickness and absorbency. Hampton and Astley towels are crafted at 650GSM, giving them the plush, velvety softness of designer hotel towels - perfect for those who value comfort as much as style.
Woven with tightly packed premium fibres, these towels also provide superior absorbency, drying you quickly and comfortably after every bath or shower.
What GSM is the best?:
| GSM range | Feel | Best for |
|---|---|---|
| 450–550 GSM | Less weighty, quicker dry time | Busy households, frequent laundering, good as a gym towel |
| 650 GSM (H&A) | Luxuriously thick, plush “hotel” feel | Indulgent softness & excellent absorbency |
| 700+ GSM | Ultra-plush, very dense; heaviest hand | Maximum indulgence. Okay with longer dry time |
Why Egyptian Cotton Towels Are the Standard of Luxury
The world’s most coveted towels are made from 100% Egyptian cotton - and for good reason:
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Naturally silky fibres that feel soft and smooth against the skin
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Exceptional absorbency for a truly spa-like experience
- Durable weave designed to age beautifully, maintaining quality over time
Hampton and Astley's pure Egyptian cotton towels are crafted to combine beauty and performance, making them a favourite among luxury bathroom enthusiasts and interior stylists alike. They are engineered to retain their shape, colour, and softness wash after wash, with minimal linting and no shrinkage, giving you enduring quality you can feel and see.
Why Customers Love Hampton and Astley Towels
Across thousands of verified Trustpilot reviews customers consistently celebrate:
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Softness & Fluffiness → Towels that feel indulgent and snuggly against the skin
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Absorbency → Quick-drying performance that leaves you comfortable
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Lasting Quality → Towels that wash beautifully and retain their colour and shape
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Design Appeal → Elegant finishing touches and a choice of shades that complement any bathroom
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Everyday Luxury → A premium feel and finish, at an affordable price
The Verdict: The Best Towels in the UK for 2025
Hampton and Astley’s award-winning 650GSM Egyptian cotton towels are redefining everyday luxury in 2025. Combining exceptional softness, superior absorbency, lasting durability, and elegant design, they’ve earned their place as the most highly recommended towels in the UK.
Care: How to Keep your Towels Soft, Fluffy & Absorbent
- Wash before first use to activate absorbency and settle the pile
- Choose a cool or warm washing cycle
- Use a mild detergent - avoid bleach and optical brighteners
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Don’t overload the drum, as towels need space to rinse clean
- Line-dry or tumble dry on a low setting and shake out between washing and drying to lift the pile
FAQs
Do higher-GSM towels absorb better?
Generally, yes - as more cotton can mean more surface area to absorb water. That said, construction (pile density, yarn quality) matters too. A well-made mid-weight towel can outperform a poorly made heavy towel.
Are Egyptian cotton towels gentle on skin?
Yes, Egyptian cotton fibres are naturally smooth and soft. Always wash before first use to remove any residues.
Bath sheet or bath towel: which should I choose?
Pick a bath sheet for a full wrap and hotel feel. Choose a bath towel for quicker dry times or smaller bathrooms.
